6541

In short

Futuristic nostagia.

Client

6541 Apparel

Agency

-

Freelance Project

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In the vibrant realm of fashion, the 6541 apparel brand seeks to redefine the boundaries of cool and bold style. Targeted towards young adults who revel in the freedom of self-expression, this design project aims to encapsulate the essence of individuality and break away from the conventional norms.

The vision is clear: 6541 believes that cool and bold fashion isn't limited to any specific generation, proving that anyone can embody the spirit of daring and distinctive style.

Trendsetting Aesthetics:
Infuse the collection with a blend of contemporary trends and timeless elements, setting 6541 apart as a trendsetter in the world of young adult fashion.

No items found.

The color palette merges classic tones with bold and unconventional shades, infused with vibrant and electrifying colors, drawing inspiration from the bright hues of arcade screens and retro gaming consoles, creating a visually striking impact brand identity.

The identity also uses strong and clean graphics and prints that reflect the spirit of freedom and self-expression, ranging from abstract layouts to empowering slogans.

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No items found.

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Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Education

2015-2016
RMIT Melbourne (Digital Media)
2012-2015
RMIT University Vietnam

Experiences

2020-2023
Saatchi & Saatchi (VN)
2018-2020
Soyon Agency (VN)
2017-2018
Rio Agency (VN)
2016
Truce Films (AUS)
2016
Blick Creative (AUS)