BIDV - Rebrand

In short

A big leap towards a bright future.

Client

Bank for Investment and Development of Vietnam

Agency

Saatchi & Saatchi VN

Embarking on a transformative journey, BIDV, one of Vietnam's foremost financial institutions, is set to unveil its most significant rebranding initiative since its inception in 1991. This monumental project aims to redefine BIDV's visual identity, seamlessly merging tradition and modernity through a symbolic representation inspired by the iconic apricot blossom and the star from Vietnam's flag.

‍

The core concept of the rebranding centers around the fusion of two powerful symbols: the apricot blossom and the star. The apricot blossom, celebrated for its resilience and vibrant beauty, embodies growth, prosperity, and the enduring spirit of Vietnam. Meanwhile, the star from Vietnam's flag symbolizes unity, aspiration, and national pride. By harmoniously combining these elements, the rebranding seeks to communicate BIDV's commitment to tradition, progress, and unwavering national values.

‍

No items found.

The colour palette is carefully selected to evoke a sense of trust, stability, and innovation, reflecting BIDV's position as a pillar in Vietnam's financial landscape. The curvy shapes inspired from the logo are integrated into various design elements, creating a cohesive and visually engaging brand language. This design approach ensures that BIDV's communication materials resonate with diverse audiences while maintaining a contemporary and professional aesthetic.

No items found.

Check other projects

Futuristic nostagia.

Museum of Feline Artefacts

A quirky identity.

Wishes for the New 'normal' Year.

Huynh Nhu - A story of determination

Non Nuoc Beachfront Hotel & Resorts

The next big thing.

Em Pretty Nails & Spa

Where beauty meets nature.

Publicis Groupe

Transforming a timeless icon.

Gift from nature.

Insurance for the spontaneous.

Topcake Vietnam

So good you wanna kiss it.

Logo designs throughout the years.

Cung Dinh Foods

Royal flavours, instantly.

Some printing projects throughout the years.

Your digital companion.

When popular brands celebrate Mid-Autumn Festival.

However you like your coffee, Nescafé got you.

Visa | ACB Bank

ACB Bank introduces Visa Infinite card.

For a fresher world.

A new member to the Chupa Chups Universe.

Vietnamworks introduces its new identity after 20 years.

Leaping over the Dragon's Year.

150 Years of Good times.

Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Education

2015-2016
RMIT Melbourne (Digital Media)
2012-2015
RMIT University Vietnam

Experiences

2020-2023
Saatchi & Saatchi (VN)
2018-2020
Soyon Agency (VN)
2017-2018
Rio Agency (VN)
2016
Truce Films (AUS)
2016
Blick Creative (AUS)