'Me time' with Nescafé

Project Background:

In 2021, amidst a global lockdown, Nescafé aimed to uplift spirits through a positive campaign while showcasing their Nescafé Barista range, with a special emphasis on the Mocha flavor.

Amidst the challenges of the time, the campaign aimed to emphasize the convenience of Nescafé Barista, enabling individuals to enjoy their favorite coffee at home, anytime, and in any way they desired.

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Creative Direction:

Targeting a demographic of young adults and Gen Z enthusiasts who appreciate coffee and self-expression, our creative direction took a vibrant turn. Key Visuals were crafted to be colorful, employing graphic elements rather than generic stock images. This approach not only captivated attention but also set the Nescafé Barista brand apart from competitors. Drawing inspiration from the versatility of enjoying Nescafé Barista, the visuals resembled a puzzle game, suggesting the ability to mix and match for a delightful surprise.

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Following the KV, campaign videos were produced for dissemination on Facebook and Instagram platforms. Designed to prompt viewers to take action and make a purchase, these videos were strategically crafted to engage the target audience.

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