'Me time' with Nescafé
In short
However you like your coffee, Nescafé got you.
Client
Nescafé
Agency
Publicis Groupe
However you like your coffee, Nescafé got you.
Nescafé
Publicis Groupe
In 2021, amidst a global lockdown, Nescafé aimed to uplift spirits through a positive campaign while showcasing their Nescafé Barista range, with a special emphasis on the Mocha flavor.
Targeting a demographic of young adults and Gen Z enthusiasts who appreciate coffee and self-expression, our creative direction took a vibrant turn. Key Visuals were crafted to be colorful, employing graphic elements rather than generic stock images. This approach not only captivated attention but also set the Nescafé Barista brand apart from competitors. Drawing inspiration from the versatility of enjoying Nescafé Barista, the visuals resembled a puzzle game, suggesting the ability to mix and match for a delightful surprise.
Following the KV, campaign videos were produced for dissemination on Facebook and Instagram platforms. Designed to prompt viewers to take action and make a purchase, these videos were strategically crafted to engage the target audience.
Additionally, the campaign forged partnerships with influential KOLs who resonated closely with the target audience. Carefully selected for their diverse content spanning lifestyle and fashion, these KOLs played a pivotal role in amplifying the campaign's reach and impact. Their collaboration added authenticity and relatability, reinforcing the Nescafé Barista message within the specific interests of the target audience.
