What will we leave behind?

The Brief:‍

In response to the evolving aspirations of high-net-worth individuals, Asia Commercial Bank (ACB) envisioned a credit card that transcends traditional financial offerings. The ACB Infinite Visa card was conceived not just as a tool for wealth management but as a companion in the pursuit of meaningful legacies. Targeting individuals whose purpose extended beyond personal success, the card aimed to empower its users to make a positive impact on their families, communities, and the world.

Creative Direction:

The creative direction for the ACB Visa Infinite launch revolves around the thought-provoking theme, "WHAT WILL WE LEAVE BEHIND?"

This concept is more than a tagline; it encapsulates the essence of the card's purpose and the values it seeks to represent. Beyond the conventional emphasis on wealth accumulation, ACB encourages cardholders to reflect on the enduring impact they will make on future generations and the world at large.

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KEY VISUALS

The Key Visual (KV) series serves as the visual anchor for the campaign, bringing the concept to life with compelling imagery and thought-provoking messages. Each installment in the series delves into the multifaceted aspects of leaving a meaningful legacy. From family bonds and community engagement to global initiatives, the KV series captures the holistic approach of ACB Visa Infinite.

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