Cung Dinh

Concepts - redesign for Cung Dinh Foods, a popular Vietnamese instant noodles brand. Renowned for its rich culinary heritage, the name 'Cung Dinh,' meaning royal palace, serves as the inspiration for this project, symbolizing the brand's commitment to delivering the finest and most authentic flavors that echo Vietnam's proud culinary traditions.

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Design concepts:

Logo concept seamlessly blends tradition with modernity. Drawing inspiration from the intricate architecture of Vietnamese royal palaces, the logotype incorporates sharp and curved edges reminiscent of the palace roofs. This design choice pays homage to the brand's heritage, creating a visual link between the packaging and the regal essence of Vietnam's culinary legacy.

The graphics employed in this redesign are inspired by the ethereal wisps of smoke rising during the cooking process. When combined with the logotype, the imagery evokes a sense of dishes emerging directly from the kitchens of a royal palace. This not only adds a touch of authenticity but also establishes a visual narrative that connects the consumer with the brand's rich cultural roots.

For the colorscheme, I've opted for bright and vibrant hues that inject a modern flair into the brand's visual identity. The intentional use of lively colors not only enhances the shelf presence but also prevents the packaging from appearing overly traditional or overly serious. The result is a harmonious blend of tradition and modernity, capturing the essence of Cung Dinh Foods – a brand that respects its heritage while embracing the contemporary.