Nescafe Tet 2022

Packaging concepts for Nescafé Tet (Vietnamese's Lunar New Year) special edition. Despite receiving positive feedbacks, the client did not go with my directions since it was the year of the tiger and Covid has just passed, so they preferred something more fierce, represents strong energy and has tiger's image inside.

‍

This project was done for 2022 New year, which was the year after Covid ended. The previous years has been difficult for everyone. However, it makes us cherish the little things in life and hope for a new year full of happiness and surprises. With Nescafé x LU Giftset, we celebrate a new year like no other, where wishes for a normal life can come true, and people can come together no matter where they are.

‍

The main artwork represents people’s wishes for the new ‘normal’ year. It’s the wish to be somewhere, the wish to do something new, the wish to be home, the wish to be with someone they love.

‍

The design elements are inspired by the flavours of Nescafé Barista series (Caramel, Chocolate, Hazelnut, Almond, Coconut) and the shapes of Lu cookies.