MFA

In short

A quirky identity.

Client

Museum of Feline Artefacts

Agency

-

Concept for a fictional museum.

Embrace the elegance and playfulness of feline grace with the MFA - Museum of Feline Artefacts. The logo, inspired by the silhouette of a cat leisurely stretching its legs, the logo captures the essence of curiosity and sophistication. The cat's form seamlessly merges with the architectural elements of a museum, featuring a distinctive roof and four pillars.

The typography for MFA strikes a balance between modernity and classic sophistication. The wiggle and curvy edges in the chosen font reflect the museum's dedication to contemporary presentation, while subtle structured layout pay homage to the timeless nature of history and culture - relevant to a museum.

The vibrant color palette chosen for the MFA branding project speaks volumes about the museum's dynamic and inviting nature. Bright orange, reminiscent of a cat's fiery spirit and playful energy, is paired with sleek dark gray, adding an element of sophistication and timelessness. This combination not only captures attention but also conveys the museum's commitment to showcasing feline artefacts in a modern and engaging manner.

From tote bags to enamel pins, merchandise for the MFA reflects the vibrant color scheme and iconic cat silhouette. Each item serves as a tangible reminder of the unique and enriching experience that the museum offers, creating a connection between visitors and the world of feline history and culture.

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Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Education

  • 2015-2016

    RMIT Melbourne (Digital Media)

  • 2012-2015

    RMIT University Vietnam

    Experiences

    • 2020-2023

      Saatchi & Saatchi (VN)

    • 2018-2020

      Soyon Agency (VN)

    • 2017-2018

      Rio Agency (VN)

    • 2016

      Truce Films (AUS)

    • 2016

      Blick Creative (AUS)