Nescafé Tet 2024

In short

Leaping over the Dragon's Year.

Client

Nescafé

Agency

Saatchi & Saatchi VN

The ancient tale “The Carp turns into Dragon" is fairly popular in many Asian countries and Vietnamese folk culture.

The tale symbolizes moving forward, strength and good lucks. It is frequently visualized on traditional paintings and displayed in special occasions. In Lunar New Year, the tale's visual represents hope and wish for success, prosperity, peace and good luck.

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When people have been going through a challenging year, Nescafé Tet packaging that is inspired from the tale “Carp turns into Dragon" , sending a wish for:
SUCCESS, PROSPERITY, ABUNDANCE, FRUITFULNESS and PEACE to everyone in the Year of the Dragon.

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No items found.

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Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Education

2015-2016
RMIT Melbourne (Digital Media)
2012-2015
RMIT University Vietnam

Experiences

2020-2023
Saatchi & Saatchi (VN)
2018-2020
Soyon Agency (VN)
2017-2018
Rio Agency (VN)
2016
Truce Films (AUS)
2016
Blick Creative (AUS)

Nescafé Tet 2024

When people have been going through a challenging year, Nescafé Tet packaging that is inspired from the tale “Carp turns into Dragon" , sending a wish for: SUCCESS, PROSPERITY, ABUNDANCE, FRUITFULNESS and PEACE to everyone in the Year of the Dragon.

Check other projects

Education

Experiences

When people have been going through a challenging year, Nescafé Tet packaging that is inspired from the tale “Carp turns into Dragon" , sending a wish for:
SUCCESS, PROSPERITY, ABUNDANCE, FRUITFULNESS and PEACE to everyone in the Year of the Dragon.