Nescafé Tet 2024

In short

Leaping over the Dragon's Year.

Client

Nescafé

Agency

Saatchi & Saatchi VN

The ancient tale “The Carp turns into Dragon" is fairly popular in many Asian countries and Vietnamese folk culture.

The tale symbolizes moving forward, strength and good lucks. It is frequently visualized on traditional paintings and displayed in special occasions. In Lunar New Year, the tale's visual represents hope and wish for success, prosperity, peace and good luck.

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When people have been going through a challenging year, Nescafé Tet packaging that is inspired from the tale “Carp turns into Dragon" , sending a wish for:
SUCCESS, PROSPERITY, ABUNDANCE, FRUITFULNESS and PEACE to everyone in the Year of the Dragon.

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No items found.

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Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Experiences

2024-2026: Senior Brand Designer @ Tangible (SG)

2020-2023: Senior Designer @ Publicis Groupe (VN)

2018-2020: Senior Designer @ Soyon Agency (VN)

2017-2018: Senior Designer @ RIO Agency (VN)

2016-2017: Designer @ VietNews (AUS)

2016: Contract Designer @ TRUCE Films (AUS)

2015: Intern @ Blick Creative (AUS)

Education

2012-2016: Bachelor of Design @ RMIT University

Nescafé Tet 2024

When people have been going through a challenging year, Nescafé Tet packaging that is inspired from the tale “Carp turns into Dragon" , sending a wish for: SUCCESS, PROSPERITY, ABUNDANCE, FRUITFULNESS and PEACE to everyone in the Year of the Dragon.

Check other projects

Experiences

Education

When people have been going through a challenging year, Nescafé Tet packaging that is inspired from the tale “Carp turns into Dragon" , sending a wish for:
SUCCESS, PROSPERITY, ABUNDANCE, FRUITFULNESS and PEACE to everyone in the Year of the Dragon.