Chupa Chups Bigbabol

The brief:
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Introducing the evolution of Bigbabol into the esteemed Chupa Chups family, now officially known as Chupa Chups Bigbabol. The project's primary focus is the creation of a captivating TV commercial highlighting the product line, featuring the iconic Bigbabol balloon with explosive flavors.

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Creative Direction:

Embracing the concept of "welcoming a new member," our creative direction seeks to offer a fresh perspective distinct from existing Chupa Chups commercials in the market. By incorporating a 'classroom' setting, we not only cater to our target audience (8 years old and above) but also weave a compelling narrative into the storyline.

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The script:

The narrative unfolds in an astronomy class where a new student joins a group of 'elite' classmates. As they embark on an assignment to create a model solar system, a mishap occurs when one student accidentally drops the sun. The new student comes to the rescue with Chupa Chups Bigbabol, inflating the balloon to mimic the sun. With a collaborative effort, the team ignites the balloon, creating a delightful twist in the classroom. The entire class erupts in cheers as they collectively enjoy the Chupa Chups Bigbabol experience.

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