Empower Growth

The online job-searching platform VietnamWorks - part of the leading human resource recruitment service provider Navigos Group Vietnam, is officially announcing a new brand identity after 20 years of building and operating in the Vietnamese market.

‍

"For the first time since its establishment, VietnamWorks has repositioned the brand with a major change in its logo and slogan, while prioritizing a strategic development that focuses on the core values ​​of each individual, enterprises in society towards a "Joyful Career Path" (Empower Growth).

With “Empower Growth”, VietnamWorks will accompany businesses and employees to build a long-term career path full of inspiration and value. A happy employee is one that feel they have grown through their work, is well-prepared with capability and courage to confidently step up to higher positions and create meaningful value to the community. In particular, the position and salary will become a necessary condition, while the values ​​behind it become the sufficient conditions make a job whole. VietnamWorks believes that "There is lots value behind each position" that contribute to society, so the brand chooses to accompany employees and businesses to build a Joyful Career Path" (Empower Growth), so when each individual's efforts are linked to community value, it will create a cycle of continuing value."

‍

‍

Design direction:

Vietnamworks' rebrand centers on growth, empowerment, and positive impact. The design seamlessly blends the brand's history with a modern perspective, using vibrant colors and visuals to convey not just a job platform but a force for personal and community advancement. The result is a visual identity that speaks to the transformative power of empowerment, symbolizing Vietnamworks as a catalyst for both individual and collective progress.

‍

‍