Brands turn lanterns

In short

When popular brands celebrate Mid-Autumn Festival.

Client

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Agency

RIO Agency

In celebration of the Mid-Autumn Festival, our team embarked on an exciting project aimed at highlighting some of the most beloved and recognizable brands. Our vision was to transform these iconic logos into intricate lantern designs, infusing the traditional festival with a contemporary and playful twist.

The transformative process involved a meticulous consideration of each brand's logo, ensuring that the lanterns not only mirrored the visual identity but also encapsulated the essence and functionality associated with the respective brands. This dynamic approach allowed us to craft a captivating display of lanterns that went beyond mere visual representation, incorporating elements that echoed the purpose and character of each brand.

Through this creative exploration, we aimed to bring a new and exciting dimension to the celebration of the Mid-Autumn Festival, bridging the gap between tradition and modernity in a visually enchanting manner.

All of the lanterns were handmade and photographed, retouched in Photoshop.

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Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Education

  • 2015-2016

    RMIT Melbourne (Digital Media)

  • 2012-2015

    RMIT University Vietnam

    Experiences

    • 2020-2023

      Saatchi & Saatchi (VN)

    • 2018-2020

      Soyon Agency (VN)

    • 2017-2018

      Rio Agency (VN)

    • 2016

      Truce Films (AUS)

    • 2016

      Blick Creative (AUS)