Brands turn lanterns

When popular brands celebrate Mid-Autumn Festival.
-
RIO Agency
When popular brands celebrate Mid-Autumn Festival.
-
RIO Agency
The transformative process involved a meticulous consideration of each brand's logo, ensuring that the lanterns not only mirrored the visual identity but also encapsulated the essence and functionality associated with the respective brands. This dynamic approach allowed us to craft a captivating display of lanterns that went beyond mere visual representation, incorporating elements that echoed the purpose and character of each brand.
Through this creative exploration, we aimed to bring a new and exciting dimension to the celebration of the Mid-Autumn Festival, bridging the gap between tradition and modernity in a visually enchanting manner.
All of the lanterns were handmade and photographed, retouched in Photoshop.
2015-2016
RMIT Melbourne (Digital Media)
2012-2015
RMIT University Vietnam
2020-2023
Saatchi & Saatchi (VN)
2018-2020
Soyon Agency (VN)
2017-2018
Rio Agency (VN)
2016
Truce Films (AUS)
2016
Blick Creative (AUS)