Kiscake

Introduction:
Topcake Vietnam, a prominent confectionery brand, is poised for a transformative rebranding in 2023. The goal is to captivate a broader audience, specifically targeting urban young adults with a fresh and modern identity. The scope encompasses the creation of a new brand name and strategy, along with innovative packaging and applications for the revamped brand.

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Brand Concept:

The creative inspiration behind the new brand name is rooted in the idea that when people truly enjoy a food product, they want to give it a kiss. Hence, 'Kiscake' is born.

This name not only becomes an integral part of the product names but also serves as a versatile and playful element for marketing collateral and merchandise, as 'kis' can be combined with various nouns.

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Design Direction:

While the existing Topcake brand enjoys success in the Vietnamese market, the rebrand aims to appeal to a younger demographic that is drawn to international brands with eye-catching designs and modern color schemes. The design approach for Kiscake is clean, easily adaptable, and incorporates a blend of illustrations and product photography. The color palette is diverse and vibrant, reflecting the colorful range of products and enhancing product identification.

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