Non Nuoc Beachfront

In short

The next big thing.

Client

Non Nuoc Beachfront Hotel & Resorts

Agency

Soyon Vietnam

Background

Da Nang’s Ngu Hanh Son district is famous forits never-ending sandy, white beaches, and thedeep blue ocean alongside. With the East Seaon one side, and the Han River on the other, Ngu Hanh Son is a long, narrow peninsula, offering beautiful scenery all around. Towards the southern half, where the district widens out, is the Hoa Hai ward. Here you can find the NonNuoc beach, the famous Marble Mountains, an ancient stone carving village, a great many exceptional temples and pagodas—and also the NonNuoc Beachfront Hotel & Resort.

Every imaginable luxury hospitality brand is eager to be represented in Vietnam. The country is the new in-place to the world! Now is the time to create a destination for the new generation of Vietnamese, welcome to the place aimed at Millennials. The new Vietnam!

Think self-expression, think belonging, think global, think social media, instagrammable selfies, thirst for recognition. Think Non Nuoc Beachfront Hotel & Resort. The place to see and be seen.

Design Direction:

The NonNuoc Beachfront Hotel and Resort is a testament to the seamless fusion of luxury, minimalism, and classic sophistication. Our design direction revolves around creating a haven that exudes opulence while seamlessly blending with the breathtaking natural surroundings. With a focus on minimalistic typefaces and classic serifs, we've crafted an aesthetic that not only stands the test of time but also evokes a sense of modernity.

Color Palette:

Drawing inspiration from the vibrant coastal setting and the renowned Vietnamese marble mountains, the color scheme is a harmonious blend of sea, land, and majestic marble. The tranquil blues  of the sea, earthy tones representing the land, and the pristine whites and subtle grays reminiscent of the iconic Vietnamese marble mountains converge to create a palette that is both calming and luxurious.

Check other projects

Graduated with Digital Media Degree, and over 6 years of experience working for different agencies ranging from newspaper, branding, to advertising, I'm enthusiastic in designing brand identity, packaging and advertising.

Based in Singapore, currently open for hire/freelance projects.

Education

  • 2015-2016

    RMIT Melbourne (Digital Media)

  • 2012-2015

    RMIT University Vietnam

    Experiences

    • 2020-2023

      Saatchi & Saatchi (VN)

    • 2018-2020

      Soyon Agency (VN)

    • 2017-2018

      Rio Agency (VN)

    • 2016

      Truce Films (AUS)

    • 2016

      Blick Creative (AUS)